With the goal of relaunching two innovative hair repair brands owned by the same Founders, I worked as a copy consultant on both to develop and execute tone of voice guides.
For AQUIS, I developed a messaging hierarchy and executed all email and packaging needs for over a year. For K18 Hair, I helped launch the brand into specific global regions and salons, developing messaging to speak to the science for both consumer and professional demos. The brand is now award-winning and sold in Sephoras worldwide.