Heritage Store has been in the business of self-care since 1969, pioneering minimal ingredient products that celebrate soul-to-skin beauty. As a copy consultant for two years, I worked with the team to launch the Heritage Store’s first-ever rebrand, which came to life at every touchpoint from a refreshed brand book, packaging copy, naming hierarchy and social campaigns, assets in Target and Walmart, and a new website.
Along with spotlighting the cult favorite Rosewater, I also worked with the Creative Director to name and launch the full Aura Glow skincare regimen – good-for-skin products infused with quartz crystals. We implemented a full 360 campaign that celebrated much buzz.