Clinique
As the Director of Copy & Brand Voice for Clinique, I worked with the iconic brand’s global creative team to refresh modernize the skincare brand owned by Estee Lauder Companies. I concepted and led the first-ever celebrity-faced campaign featuring Emilia Clarke, and executed copy for 360 storytelling in key brand campaigns.
Now a freelance consultant for the brand, I help execute campaigns like the relaunch of Black Honey, step in for social campaign copy, as well as write SEO-friendly editorial articles on all things skincare.
