malin + goetz has created skincare essentials + scent experiences inspired by city living for all genders, ages, and lifestyles since 2004. As their copy consultant, I bring to life all elements of voice for the elevated, much-loved brand.
From 360 advertising campaigns that are showcased in stores around the world, to email marketing and social, to ongoing copy support wherever I am needed, I work with the m+g team to grow the brand in a holistically modern way while paying homage to its roots through skincare, fragrance, candles, and more.