NOYZ

NOYZ is a luxury fragrance brand designed for Gen Z and Millennials inspired by real stories + raw feelings, looking to disrupt industry standards within the scent industry.

As the brand's copy consultant, I joined the team pre-launch to build out the tone of voice for all elements of launch and beyond, from website to email to a quiz to social and eventing. The launch was hugely successful, with OOH ads in all major U.S. cities, buzzy events, and support from TikTok content creators like Alix Earle, Jake Shane, and Christina Kirkman. Post-launch, I collaborate with the team to create messaging for all new scent launches, collabs with famed celebrity photographer Damon Baker, and campaign moments.